Why Cinema Advertising?
- - Your brand will have “larger-than-life” impact on viewers.
- - Viewers can not change the channel or flick through the pages of a News Paper.
- - Viewers are focused towards the screen.
- - Including cinema in the media plan expands its effective reach.
- - Cinema attracts all kind of audience and specially young audience.
- - Cinema is the simplest advertising medium.
- - In the long run, cinema advertising is very cost-effective.
- - Cinema advertising is the best way to do the BTL activities.
- - Cinema advertising cost you as low as pamphlet or some time lower then that.
- - Cinema is the only advertising medium that offers on-screen advertising, branding, sampling, unique advertising, and activations in every location in India.
- - Cinema, has a reach from urban to rural which give vas reach to the brand ,sometime there are no other medium of entertainment
then cinema in particular region.
- - Unlike any other medium , cinema does not require a high frequency to make an impact. One good commercial can make impact.
- - Most importantly cinema cater near by locality which enhance the power to remember the brand name for next purchase.
- - Geographic location can be used to target campaigns.
Promotion Options In-Cinema Advertising
-
– On-screen slides: Good for retail medium to
showcase there brand in form of slides show .
– On-Screen Ad Films: Play good audio visual
commercial for your brand positioning
– In-lobby Signage: Hoardings, posters, kiosk
marketing, restroom branding, window clings, floor
graphics, and lobby screens are all can be done as
BTL activity for high mileage
– Sampling: Flyers, vouchers, and mini-applications
are used to connect with customer directly .
– Seat Branding: Customers’ chairs can be branded
with your brand .
– Box-office Branding: Ticket Jacket Ads, Display
Ads, Posters, and so on can be done for promotion .
